Sporting Bet

Promotional Print Visuals

The artwork produced for the Sporting Bet pitch revolved around the dynamics and movement involved in sport, and football in particular. On the back of the Michael Owen brochure that was sent to other Premier League clubs, the aim was to design a conceptual piece of marketing literature, promoting a well-known sportsperson and their endorsements. The look and feel of the design is all about capturing the excitement and athleticism in football and showing how this can be applied to marketing within the sport. This approach could work as stand alone artwork or be rolled out across print and digital media.