Pearson VUE

Prospectus Design

The purpose of this 36pp A4 prospectus was to promote the Pearson in Practice Apprenticeship courses to both learners and employers across a wide range of market sectors.

The professional and eye-catching design supports the positive visual language of Pearson in Practice and the Pearson brand as a whole. All designs were required to conform to the existing corporate brand guidelines whilst enhancing the overall message and promoting the opportunities available to both sections of the target audience.

In addition to creating the design for the prospectus and preparing it for print, the project required image sourcing and the re-touching of existing corporate imagery. As the project was very time-sensitive, effective communication with print suppliers and the Pearson marketing team was essential.