Capital Blue

Logo, Branding & Stationery

Charged with creating a brand that reflects the professional corporate nature of Capital Blue, a comprehensive identity has been established by working closely with the client on a range of projects. Beginning with logo design, the brand has been developed and applied to a variety of other marketing platforms such as website design and print, ensuring continuity throughout. Visualising the core values of the client was key to creating the brand. Colour theory and a translucent style were incorporated in to the design to reflect the clarity that Capital Blue looks to promote between businesses and their customers. The design was distributed consistently throughout business stationery, promotional leaflets and website, always upholding the ethos and business to business professionalism of the company. The brand has been taken from initial inception through to established identity, endorsing the values of the company and clearly communicating it’s services. Nurturing a relationship with Capital Blue has enabled us to cater for their projects in their entirety.