Train to Gain

Thames Gateway Website Design with Content Management System (CMS)

Train to Gain is an initiative led by The Thames Gateway Consortium, offering work based learning courses. The brief was to create a promotional campaign that would include a website and promotional print material such as adverts and newspaper wraps. The design was to be fresh and engaging, offering prospective customers all the information they required but in an interesting and creative manner. Illustration was combined with photography to give the campaign a strong visual presence that could entice people to learn more about what the initiative had to offer. Whilst incorporating the existing Train to Gain logo and house colours, the final outcome was a bold statement of intent that was both eye-catching and informative. Often perceived to be an all too serious issue, the final outcome was a breezy and inventive solution.