Thurrock Learning Campus
Various Print Work
Thurrock Learning Campus is a newly established institution, offering further and higher education courses, predominately in the arts, construction, business and communications technology. The college represents a significant investment in the area and is a state of the art facility for modern education.
Sixredsquares were charged with launching the college with a fresh and exciting campaign that would reflect the quality of the institution and engage its target audience. Designs had to overcome barriers to learning that existed in the area and appeal to an initial audience of 16-18 year olds, before being expanded to target other, older groups.
The resulting campaign was designed to empower the learners and give them the responsibility to improve their situation and pursue their aspirations. The door is a symbol of accessibility and helps those who may find education intimidating and difficult to relate to.
The core idea of the design had to be simple and clear. This enabled it to be rolled-out across a number of different media and formats. The comprehensive nature of the campaign demonstrated sixredsquares ability to cater for a project in its entirety and take it from pitch through to final product.
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