South Essex College

Stop Dreaming. Start Living.
Logo, Leaflet & Bus Back Design

A recruitment drive promoting adult courses and learning opportunities at South East Essex College, the brief required a creative campaign that would stimulate interest in the target audience and inspire them to take up courses in the New Year. The ‘Stop Dreaming. Start Living.’ campaign was devised to confront adults of all ages with the differences between having aspirations, and taking action to achieve their career and personal goals. By highlighting the benefits of returning to education with bold, informative design, the target audience were handed the responsibility to take control of their lives by ‘waking up’ and pursuing the career of their choice. The main aim of the project was to avoid clichés and create an innovative campaign that could utilize a variety of media to reach the target audience.