Bloomberg

Bloomberg TV Advertising Campaign

sixredsquares was approached by Bloomberg TV to create a promotional campaign for their flagship shows, featuring Emmy award-winning broadcaster Andrea Catherwood and Francine Lacqua.

Working to a tight deadline, the team was charged with creating the copy and overall design direction for the campaign, before applying the designs to a variety of media formats, including billboards, taxi wraps, lamp post banners and animated website banners. The brief was to create an eye-catching and versatile campaign that would stand out in a corporate environment throughout Europe, America and the Middle East.

The project required a significant level of management, from liaison with the presenters and marketing team, to supervising the photo shoot and implementation of the designs to the relevant media formats.