Tuscany
Health & Beauty

Logo Design & Branding Suite

Upon being taken over by new owners, Tuscany Health and Beauty were looking to enhance the existing reputation of the business and create a more contemporary brand that would be both eye-catching and inviting, inspiring confidence and trust among customers old and new.

The new logo had to be elegant and versatile, working on a variety of promotional material and signage. It had to communicate the wellbeing of Tuscany’s customers and the quality of service provided.

The final outcome was a feminine and elegant design that combines a delicate illustration and sophisticated typography. The colours are soothing and vibrant, promoting a sense of serenity and wellbeing, as well as energy and vitality.

The brand was rolled out across business stationery such as business cards and compliment slips, before being applied to the corporate price list and brochure.